Branding & Strategy

We worked with the Komen Foundation to assess and identify what Complimentary and Alternative Medicine (CAM) education it would provide to the public, what programs it would develop, and help them prioritize their research funding.

Results:

• Provided a thorough strategic needs assessment on the growing CAM use in the national and international community of breast cancer survivors
• Conducted focus groups with patients across the country, over 20 opinion leader surveys, and thorough review of the scientific literature
• Information gained guided education, program development and research funding 
• Research and recommendations published in The Journal of the Society of Integrative Oncology

Working with a national women's health company, we brought together leading women's health experts to conceptualize, build, and launch a nonprofit organization to provide public education, advocate and advance research on optimal health, wellness and hormone balance for women over forty.

Results:

• Established the organization's nonprofit 501(c)(3) status, mission statement, by-laws, and goals and objectives
• Built a renowned scientific advisory board and assisted them in coordinating research projects and creating an online clearinghouse of research information for professionals
• Created national public education partnerships with women's health organizations and government agencies
• Developed an interactive website providing health information for women, breaking news, and advocacy tools
• Grew the organization's online community of women and health professionals and exponentially increased traffic to the  organization's site

• Reilly Group helped launch a full line of healthy skin care products and created the national branding and market strategy 

The Reilly Group worked with Canyon Ranch to position and expand its brand as the leading health destination for integrative medicine for women.

Results:

• Formed strategic alliances with leading medical professionals, women's health companies, journalists and authors, government health agencies, and representatives from the top women’s health groups
• Convened a 3-day Summit with the group to provide recommendations on integrative medicine for women
• Produced groundbreaking health report on Advancing Integrative Medicine for Women
• The Summit and subsequent report received widespread media attention in women's magazines and newspapers positioning Canyon Ranch as the leading health and wellness destination